Hindbag arrives in the metro

Get ready to smile on the metro starting Thursday, June 13! In fact, we are unveiling our poster campaign in the Paris metro. We tell you everything about the creation of these ultra-colorful posters 🤩

From a slightly crazy idea to an impactful metro campaign

This campaign represented a real challenge for us: to create from A to Z a campaign reflecting the DNA of our brand. During brainstorming, there was no shortage of ideas to find the most impactful sentence, photo and concept. We therefore decided to highlight our fundamental value from the beginning: accessible ethics.

Colorful posters to brighten up your journey

Our campaign is based on two visuals highlighting two models of fanny packs, the Harry bag and the Olivia bag. The common point ? Two very colorful visuals! These posters are reminiscent of our Holi collection, released in spring 2024. Holi is the festival of colors in India, marking the transition from winter to spring.

“Color is our DNA at Hindbag. With us, everyone can find the color they like. It's also something that is difficult to associate with ethical products, which are often considered bland. Not with us, there is no question of it. » — Raphaëlle Protais, Artistic Director at Hindbag.

An essential everyday place

To go to work or go for a walk, Parisians often use transport, particularly the metro. It was important for us to be able to insert ourselves into a part of the daily life of Parisians thanks to this campaign.

“Hindbag is above all a team that works hard to allow everyone to have the best products, always in a good mood! All of us take the subway to work in the morning, so it's super emotional for us to see these posters. » — Isabelle Spiri, Brand Director.

A strong message

This campaign shows that at Hindbag ethics is accessible to everyone, by thumbing its nose at fast-fashion. Our goal is to attract the eye with flashy and sparkling colors to capture attention and get our message across. We have always carried this message loud and proud. Indeed, all our products are manufactured by the NGO SSMI, which fights for the emancipation of women in disadvantaged neighborhoods of Delhi. We therefore wanted to offer an impactful, fair and modern look with a touch of humor on the current fashion industry.

“Fast fashion is a scourge for the world, it is important to show that there are accessible alternatives. I always wanted to prove it through the evolution of Hindbag. This campaign is a source of pride for us after the progress we have made since our meeting with the NGO SSMI in 2015.” — Pierre Monnier, Founder of Hindbag.

And you ? Have you seen our campaign? 👀

Send us your photos ! Here is the list of stations where we are present:

Line 1: BERAULT; GREAT ARCH OF DEFENSE; NATION; VINCENNES GATE; JERSEY HOLDER; SAINT MANDE TOURELLE

Line 2: WHITE; CHARLES DE GAULLE ETOILE ; COLONEL FABIEN; COURCELLES; CROWNS ; VICTOR HUGO; PIGALLE; ROME;

Line 3: ANATOLE FRANCE; ARTS AND CRAFTS ; GAMBETTA; BAGNOLET DOOR; CHAMPERRET GATE; TRAIL; REAUMUR SEBASTOPOL;

Line 5: BOBIGNY PABLO PICASSO; BOBIGNY RAYMOND QUENEAU; JAURES; REPUBLIC ; STALINGRAD; ITALY PLACE; QUAI DE LA RAPEE;

Line 6: BEL AIR; BERCY; BOISSIERE; DAUMESNIL (FELIX EBOUE); DENFERT ROCHERAU ; TROCADERO;

Line 7: CADET; LANDON CASTLE; CENSIER DAUBERTON ; JUSSIEU; THE COURNEUVE ; WHITE HOUSE ; IVRY TOWN HALL; PIERRE AND MARIE CURIE; ITALY PLACE; CHOISY GATE; GATE OF THE VILLETTE ; GATE OF ITALY; SULLY MORLAND; TOLBIAC;

Line 8: GOOD NEWS; CHARENTON SCHOOLS; DAUGHTER OF CALVARY; GRANDS BOULEVARDS; LEDRU ROLLIN; LOURMEL; MADELEINE; MICHEL BIZOT; MONTGALLET; GOLDEN DOOR; REPUBLIC ; SAINT SEBASTIAN FROISSART; STRASBOURG SAINT DENIS;

Line 9: ALMA MARCEAU; BILLANCOURT; GOOD NEWS ; BUZENVAL; CHARONNE; CROSS OF CHAVAUX (J.DUCLOS); EXELMANS; GRANDS BOULEVARDS; MARKET GARDENERS; MARCEL SEMBAT; MICHEL ANGELO MOLITOR ; NATION; OBERKAMPF; GATE OF SAINT CLOUD; REPUBLIC ; ROBESPIERRE; SAINT AMBROISE; STRASBOURG SAINT DENIS;

Line 10: BOULOGNE PONT DE SAINT CLOUD; CARDINAL LEMOINE; CHARLES MICHELS; MICHEL ANGELO MOLITOR;

Line 11: TOWN HALL; LILAS TOWN HALL; PYRENEES; RAMBUTEAU; TELEGRAPH;

Line 12: CONCORD; AGREEMENT; CORENTIN CELTON; ISSY TOWN HALL; PIGALLE; PASTOR; SEVRES BABYLON; TRINITE DESTIENNE DORVES;

Line 13: GARIBALDI ; DISABLED; MIROMESNIL; PERNETY ;

RER A: CHATELET LES HALLES; CHESSY; LYON STATION ; GREAT ARCH OF DEFENSE; NANTERRE PREFECTURE; SAINT FRANCIS XAVIER ; VAL DE FONTENAY

RER B: BOURG LA REINE; UNIVERSITY CAMPUS ; BERNY CROSS (THE); GENTILLY; SAINT MICHAEL NOTRE DAME